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IEG Arabia Appointed to Deliver the World Firefighters Games Expo at the World Firefighters Games 2026
Landmark exhibition to take place from 6–8 November 2026 at Dhahran Expo, Saudi Arabia, as part of the record-breaking World Firefighters Games
IEG Arabia, a subsidiary of IEG Middle East and the organiser behind Dubai Active and Dubai Muscle Show, has been officially appointed to organise and deliver the Fire & Safety Expo and the Health & Wellness Expo, taking place from 6–8 November 2026 at Dhahran Expo, Al Khobar, Saudi Arabia, as part of the 16th World Firefighters Games 2026.
Hosted by Aramco, the World Firefighters Games 2026 will run from 5–13 November 2026 and is set to become the largest edition in the event's history, welcoming more than 7,000 athletes, 200,000 spectators, and participants from over 70 countries competing across 56 sporting disciplines.
As organisers of the Middle East's largest health, fitness and wellness events, IEG Arabia will leverage its extensive industry expertise and international exhibitor network to create a world-class exhibition dedicated to firefighter health, wellness, safety and performance.
Held over three days at Dhahran Expo, the World Firefighters Games Expo will bring together leading global and regional organisations across:
- Health, wellness and fitness
- Functional firefighter fitness programmes
- Occupational health and safety
- Performance and recovery solutions
- Health technology and innovation
- Nutrition and wellbeing
- Firefighter-specific training and safety initiatives
The Expo will serve as a central hub for the international firefighting community, providing a unique platform for networking, business development, product discovery and industry collaboration while promoting best practice in firefighter health and wellbeing.
The appointment marks a significant milestone for IEG Arabia and reinforces the company's growing presence within Saudi Arabia's rapidly expanding events sector.
“IEG Arabia's partnership with the World Firefighters Games 2026 reflects Italian Exhibition Group's ambition to expand internationally and strengthen our presence in strategic growth markets. Saudi Arabia is a key priority for us, and exhibitions have an important role to play in supporting Vision 2030 by creating platforms for investment, knowledge exchange and sector development.”
Commenting further on the appointment, Francesco Santa, CEO of IEG Middle East, said:
“We are honoured to have been selected to organise the Firefighter Health & Wellness Expo at the World Firefighters Games 2026. This is one of the most important global gatherings for the firefighting community and a platform that perfectly aligns with our expertise in delivering large-scale health, fitness and wellness events.”
“The Firefighter Health & Wellness Expo will bring together leading brands, organisations and innovators from around the world to support the health, performance and wellbeing of firefighters, while creating a dynamic environment that drives collaboration, innovation and meaningful industry connections. We look forward to working closely with Aramco and all stakeholders to deliver an exhibition experience that reflects the scale, prestige and international significance of the Games.”
Hamed Rashed, Chief Executive Officer, World Firefighters Games 2026, added:
“The introduction of an exhibition at the World Firefighters Games 2026 marks an exciting milestone for the event and creates a valuable platform for the global fire, safety, health and wellness industries to come together. We are delighted to partner with IEG Arabia to deliver this new addition and look forward to welcoming leading brands to showcase their products, services and innovations to our international community of firefighters, emergency services and industry professionals.”
The Firefighter Health & Wellness Expo forms part of Aramco's broader vision to create a lasting legacy through the World Firefighters Games, supporting Saudi Arabia's Quality of Life Programme and delivering long-term benefits across sport, community wellbeing, economic development and professional advancement.
Expected to attract tens of thousands of visitors, industry professionals, athletes and delegates throughout the Games period, the Expo will showcase the latest products, services and innovations designed to improve firefighter fitness, resilience, safety and overall quality of life.
With preparations now underway, IEG Arabia will work closely with World Firefighters Games 2026 to deliver a world-class exhibition experience that reflects the scale, prestige and international significance of the World Firefighters Games 2026 event.
Sponsorship and exhibition opportunities are now officially open for brands and organisations wishing to engage with the global firefighting, health and performance community.
About IEG Arabia
IEG Arabia is a subsidiary of IEG Middle East and a leading organiser of exhibitions and live events across the health, fitness, wellness and sports sectors. The company delivers large-scale experiential platforms connecting global brands, industry professionals and consumers through market-leading events across the Middle East.
About IEG Middle East
IEG Middle East is the parent company of IEG Arabia and the organiser of Dubai Active, Dubai Active Industry and Dubai Muscle Show.